Senior Hubspot CRM Manager (m/w/d)

Senior Hubspot CRM Manager (m⁠/⁠w⁠/⁠d)

Standort: München

Unser Kunde ist auf dem besten Weg, den aktuellen Gesundheitsmarkt von Grund auf zu verändern, indem er zu einer der führenden Gesundheitsplattformen Europas wird. Dabei werden Lösungen für gesellschaftlich stigmatisiert Gesundheitsthemen geboten. Um diese scheinbar unüberwindbare Hürde zu meistern, sucht er Überzeugungstäter, die das Start-up weiterbringen wollen.

IHRE AUFGABEN

• Ownership for creation, management and optimisation of all our email marketing activities across all our direct-to-patient platforms (gospring.de, golighter.de, mysummer.de, myspring.com, easy-testen.de)
• Responsible for our campaign planning across all platforms incl. recurring initiatives and special campaigns
• Optimise our customer lifetime value through re-order, up- and cross-sell campaigns
• Review, optimize and automate workflows in Hubspot
• Plan, set up and analyse 1-off campaigns
• Define and set up dashboards in Hubspot to monitor email efficiency
• Analyse email performance metrics, monitor campaign performance and drive optimisation of email performance
• Translate data insights into actions
• Generate uplifts through structured AB tests and customer segmentation rules
• Identify and test new customer communication channels (e.g. SMS, WhatsApp)
• Close collaboration with our commercial, content, design and BI teams
• Sparring partner for technical workflow set-up and segmentation of our CRM team

IHR PROFIL

• Several years of experience in email marketing and customer retention
• Experience in AB testing and customer segmentation
• Extensive understanding of Hubspot incl. setting up technical workflows and generating insights from Hubspot data
• Leadership experience is a plus
• Strong project management and prioritisation skills
• Excellent analytical abilities, hands-on mentality and collaborative action-oriented spirit
• Passionate about translating data insights into actions
• Fluent in German and English

LEISTUNGEN

• 27 days annual leave + Christmas and New Year off
• Gym allowance (Wellpass) and mental health platform (Nilo.Health)
• Access to the company benefits platform
• Linkedin Learning
• Childcare allowance and assistance in finding a kindergarten
• Subsidy for German/English lessons (up to €300/year)
• Travel allowance in Munich and Berlin (monthly rail pass, Deutschlandticket) up to 49€
• Monthly team lunches and various team excursions

KONTAKT

> Jetzt bewerben

Taledo GmbH   |   Rosa-Luxemburg-Straße 7   |   10178 Berlin

www.Taledo.com