Performance Marketing Manager (m/w/d)
Performance Marketing Manager (m/w/d)
Performance Marketing Manager (m/w/d)
Standort: Berlin
About Kyan
Reinventing workplace mental health & well-being to empower individuals and create thriving companies. We are the first digital health company from Switzerland providing fully personalized, evidence-based mental health & well-being for employees and their families to live healthier and happier lives, while enabling leading employers to create great places to work that attract and retain exceptional talent.
Why Kyan
As a part of a young, VC-backed, and innovative start-up in Europe, you benefit from a steep learning curve from day one with exciting growth prospects, incl. competitive salary and incentive package. Work directly with the co-founding team and management to create the future of corporate mental well-being & health. We value
our transparent culture and team spirit. Kyan Health ensures a dynamic and inclusive environment welcoming anyone! Our flexible working arrangements support people to perform at their best. We celebrate diversity and are committed to creating inclusive environments for all employees.
TASKS
About the role
- Co-develop and implement the Performance Marketing strategy of Kyan
- Set up and execute marketing campaigns end-to-end and continuously optimize campaign structures, audiences and bidding strategies
- Use and analyze data to develop action plans for continuous optimization and improvement of conversion along the customer journey
- Analyze competitors and markets in the field of mental well-being and be aware of the newest developments in the performance marketing as well as workplace mental well-being sphere
- Work with our cross-functional team in sales, content, product and design to deliver inspiring campaigns to the target audience
- Directly work with the Growth & Partnerships Director but also Kyan’s founders and further leadership team to support our growth journey
REQUIREMENTS
About you
- Passion and excitement for mental well-being & health
- 2-4 years of performance/ growth marketing experience, preferably in B2B marketing
- Experienced working with online ad platforms such as LinkedIn Ads, Google Ads etc., as well as SEO
- Proven track-record in B2B SaaS start-up/scale-up environments
- Desire to “own” what you do and hands-on mentality and willingness to go the extra mile where needed
- Ability to learn fast and not afraid to fail while adapting strategies / approaches, using data to make strategic decisions
- Digital native with analytical skills and a passion for data-driven online marketing
- Excellent communication skills and proficiency in written and spoken English and German (French a plus)
BENEFITS
What Kyan has to offer
- Hybrid working culture with new offices in Zurich and Berlin – and yes, we have office dogs in both locations ;)
- End-to-end mental well-being support resources at no cost for you
- Coaching & professional development programs
- Unique team spirit and company values with our mental well-being & health coming first
- Competitive salary packages, including performance-based incentives schemes
KONTAKT
Taledo GmbH | Rosa-Luxemburg-Straße 7 | 10178 Berlin